Stories

Nike Dunk High PRM 'Wu-Tang' Release & DJ Battle Event

We had an unforgettable weekend at our Bronx UP NYC location, filled with sneakers, music, and great vibes! Huge thanks to everyone who joined us to celebrate the release of the Nike Dunk "Wu-Tang....

Nike Air Foamposite x Tekken Live Raffle Event

We celebrated the launch of the Nike Air Foamposite x Tekken uptown with a lively gathering featuring a Tekken 8 gaming tournament and live raffle! Attendees battled it out in the game for a chance...

Air Jordan 17 Retro 'Lightning' Early Release Launch

Worn by Michael Jordan in the 2002 NBA All-Star game, the early release of the Air Jordan 17 “Lightning” was one for the books. 🔋⚡️ @madeindior @ksace_ @whensmokeclears @thermalusa @jumpman23 ...

Battle of the Boroughs: Nike Air Max 1 Jackie Robinson

Celebrating and honoring the legacy of Jackie Robinson together. “Battle of the Boroughs” Team @woodstackny x Team @upnyc celebrates the Jackie Robinson way with @nikenyc. View this ...

Air Max Day 2024: Air & Paint

Air Max Day 2024: Air N’ Paint! We hosted an evening filled with creativity and Air Max love at our Bronx location 2490 3rd Ave on 3/26. Guests unleashed their your artistic side with a sip and p...

Dripsweat x Nike Well Collective/Nike NYC x Up NYC: Yoga & Breath Work Session

We partnered up with @robsboring @dripsweatny @nikewellcollective @nikenyc for an amazing Yoga & Breath work session. Bringing a necessary space for wellness & mental health to our uptown c...

Thanksgiving Annual Food Drive 2023

Our annual Thanksgiving food drive was once again a huge success. The holidays are always a time of joy and prosperity but for some it can be some of the hardest times. We hope this giveback serve...

Nike Fresh AF1 Tour

In celebration of the cultural impact of Air Force 1s, we're passing the torch to the next generation of icons. We hosted an activation at our 158 & Broadway location on 10/14 from with live DJ...

Nike x Terror Squad Air Force 1

THE STORY OF UPTOWN TO THE WORLD. FROM GRAFFITI ART TO BALLERS TO RAP GODS. THE TERROR SQUAD JOURNEY ASCENDED TO LEGENDARY STATUS.   View this post on Instagram ...

Air Max Day 2023

To celebrate Air Max Day 2023, we teamed up with ExtraKetchup - a Designer, Educator & Artist born in Harlem. We discussed this years’ Air Max Release & what makes him a Maximalist. We...